Posted on 2019-07-30 at 10:00 PM 0 278
Hospital staffing may look simple while planning but is a complex part as it affects various factors along with your services. Being practical during the staff recruitment process turns out to be highly fruitful. Each staff member should be assigned with appropriate tasks according to their skills and experience to execute the process smoothly. A single person should not be assigned with multiple responsibilities which may affect their performance and makeRead More
Posted on 2019-07-30 at 10:00 PM 0 249
Have you ever got encountered with the word “Telemedicine”? Many of us have got to hear the word but are not familiar with the exact product.Here in this blog post, we are going to specifically discuss the various types of Telemedicine platforms, benefits and mainly its importance.Read More
Posted on 2019-07-31 at 10:00 PM 0 185
Facebook is one of the most popular social media platforms across the globe. With a wide network of people connected through the internet, Facebook is one of the best ways to make your healthcare brand projected world-wide. In the era of digital marketing, promoting your brand through Facebook can be fruitful. But the audience prefers a Facebook page with an appropriate amount of audience and likes on every post. But now the question is how to promote your hospital or healthcare organization through Facebook?Read More
Posted on 2019-08-03 at 10:00 PM 0 174
Hospital Marketing is always required to build your healthcare brand and promote your hospital patient count. But many of us concentrate on the marketing process and its execution neglecting the content involved in the promotion. Content is the backbone of your promotions. It expresses your message and represents an image of your hospital or healthcare organization. A strong content adds value to your marketing and advertising strategies and boosts the execution and results.Read More
Posted on 2019-08-06 at 10:00 PM 0 188
A hospital or a healthcare organization may just be considered as a landmark unless it has a good reputation and a great hospital brand image. Lacking a proper brand image leads you to stay at the bottom of the patient’s consideration and priority list. Unless you build your brand in this competitive world, you may not achieve the new patient’s trust and improve your patient count.
Have you ever wondered how to improve your hospital brand image? It seems a tough question to answer?
But the answer is quite simple. All you need to do is concentrate on the major aspects that are being considered and observed by the patients or their attendants.
To reduce your burden, we have come up with the list of the aspects you need to manage as well as possible to create your hospital brand image and boost it.Read More
Posted on 2019-08-09 at 10:00 PM 0 136
Referring to a professional colleague is proved to be more beneficial in terms of doctor marketing in the field of healthcare. A hospital or doctor's growth can get boosted when another doctor refers him to their patients. But do you know the effects of a reference? The more positive it sounds, the darker it might affect your reputation. Let us discuss the positive and negative effects of referring to a professional colleague in detail.
Posted on 2019-08-14 at 10:00 PM 0 150
Marketing in the healthcare industry is always considered to be highly crucial. A well-executed effective healthcare marketing strategy can positively affect the image of your healthcare organization. It helps to gain recognition and build trust in the people’s mind regarding your hospital brand. Similarly a marketing campaign without any proper strategy is like wasting your money. It may not deliver the right messageRead More
Posted on 2019-08-17 at 10:00 PM 0 99
Digital marketing is the present method of reaching the audience mostly through the internet. It has been proved to be more efficient compared to offline marketing techniques because you can target the audience worldwide. Most of the people find it difficult to promote their healthcare or hospital brand through digital marketing. Healthcare, having limited resources that can be considered for marketing, requires a bit more effort to successfully carry out the digital marketing campaign.Read More
Posted on 2019-08-22 at 10:00 PM 0 118
Patient experience and feedback are considered to be important in any commercial field. This provides information regarding the organizations’ performance and their effectiveness. This also allows organizations to improve their performances and implement strategies and methods to overcome their faults. Proper patient management can be achieved by concentrating on the things associated between your services and the patients'Read More
Posted on 2019-08-23 at 10:00 PM 0 99
Diagnostic centers are equally important as a hospital in the healthcare industry. Building a diagnostic center brand is way more crucial and difficult than any other organization. Providing the utmost comfort and patient experience can help your diagnostic center grow and improve the patient count. In the generation mostly connected with technology, having modern equipment and sophisticated process to carry out the processes through digital mediums is a great way. It not only provides comfort but also saves time and effort. Adopting the latest technologies to serve the patients will help you build your brand and get close to the customers. This also increases the chances of being referred by the patients to other patients.Read More
Posted on 2019-08-28 at 10:00 PM 0 117
Healthcare websites have been an identity to the brand of the healthcare provider. A better website not only provides a medium to market your healthcare brand online but also helps to convey the appropriate message behind your services and so do explain them. With the latest developments, you can also add some of the options to your hospital website that provide a convenient way for the patients to simplify some of the processes. For example, adding a payment gateway to your hospital website allows the patient to make the payment for their services through their comfortable payment modes either by credit card, debit card or any of the available means.Read More
Posted on 2019-08-31 at 10:00 PM 0 115
In a highly competitive world, there are a lot of healthcare providers who offer a variety of services that are similar to one other. Selling a particular service requires a lot of effort unless you have no substitutes of it available in the market. But if you want to sell a product even though you have its substitutes, you need to present the differences and explain its uniqueness from others to attract the customers. This is similar when it comes to the healthcare services.Read More
Posted on 2019-09-04 at 10:00 PM 0 47
Healthcare staffing seems an easy job to be done unless you step into it. A staffing process has to be carried out with keen observation because you are hiring a person that not only performs his / her duties but also represents your organization and contributes in terms of creating your brand image. The main problem of staffing exists when you have certain requirements and you cannot find the right fit for the position.Read More
Posted on 2019-09-09 at 10:00 PM 0 68
Digital marketing is the new age marketing which has been proven to be more effective compared to traditional marketing. The visibility ratio is comparatively higher and audience targeting is quite refined when it comes to digital marketing. Hospitals, clinics, and healthcare organizations can adopt digital marketing techniques and conduct campaigns. The healthcare digital marketing is not exactly similar as compared to digital marketing in other fields but also, on the other hand, it is not rocket science. You need to understand the basic requirements and also design a way to improve your online visibility as well as get effective prospects.Read More
Posted on 2019-09-10 at 10:00 PM 0 51
Healthcare website development has to be carried out with considerations that need to be which has to provide appropriate information as well as provide convenient process completing options to the patients. Patients face more problems when it comes to scheduling an appointment or contacting a doctor, not to forget the billing and payment processes.Read More
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