Posted on 2019-01-16 at 10:00 PM 2 177
HospitalSuccess is owned and operated by Hizya Healthcare Technologies Pvt. Ltd., a company completely and comprehensively dedicated to offering high quality, cost effective services and solutions to healthcare industry. Read More
Posted on 2019-05-15 at 10:00 PM 0 35
Healthcare Marketing and Advertisement are simpler to pronounce but are a very difficult part when it comes to marketing. The marketing and advertisement strategies require a lot of efforts to make them work in the practical world. The products involved in the healthcare and medical industries are difficult to promote and have crucial resources which may not be understood by a large number of population. The major aspect of promoting a product revolves around its presentation. The marketing strategy in the case of promoting healthcare like hospital marketing or promoting it through hospital advertising has to be simple, unique and attractive. Read More
Posted on 2019-05-22 at 10:00 PM 0 15
Social Media is one of the most common platforms being used by the major part of population to communicate in the world. According to researches, 90% of the worlds population has access to the internet and most of them prefer to connect through the social media platforms. Social media not only helps the people to connect but also is a great medium to share information. If you are in to the healthcare, you can promote your hospital brand in the market by staying active on the social media platforms. Read More
Posted on 2019-05-27 at 10:00 PM 1 81
An effective healthcare organization is represented by its staff. The hospital operates in a flow which has receptionists, nurses, doctors, pharmacists, lab technicians etc. Each person assigned at their designated place has to perform their duty in a pleasing and effective manner. This is the main thing which attracts the patients and their concerned persons to choose a specific healthcare provider for their treatment and to access other facilities. The interactions by each authorized hospital staff member should leave a positive impact on the patient's and their attendants mind. Let us discuss some of the important aspects which should be considered to maintain a perfect harmony among the hospital staff which leads to promote and provide a positive vibe for better outputs and to elevate the patient's satisfaction levels. Read More
Posted on 2019-05-30 at 10:00 PM 0 8
With the impact of digital revolution in the world, websites are the new platforms where visitors get to know about a particular organization, services, contacts and share queries & other information. With the exposition of internet to almost everyone websites make your information ready to be available for the users on demand and at their fingertips with utmost convenience. Hospital websites are a major concern to rank on Google search results as they have limited content which to be provided. If you are looking to take your hospital promotions to the next level and make it appear in the list of search engine results, you need to create a new website for your hospital or healthcare organization. In case you don't have any idea regarding the points to be considered to make an effective, innovative, creative and descriptive hospital website, do not worry! You are on the right page to get the appropriate information.
These days, websites are one of the most common ways to provide and share information to the users, customers, partners and associates regarding the healthcare organization and its services. In simple words, a website for a business is like clothes to a person. It represents the character of a person and here about the particular healthcare provider.
One of the best ways to design and develop a hospital website is to consult an expert in such field. There are many healthcare website design and development service providers who will help you in achieving your goal for a perfect hospital website. This saves your time and efforts.
In case you are looking to create your own website and manage its data in the futurebut do not have an idea about where to begin, please go through the below considerations which will help you in creating a user friendly hospital website. Read More
Posted on 2019-06-13 at 10:00 PM 0 10
Healthcare sector has been adopting the latest and upgraded technologies to provide the extra level of comfort to the patients. The adoption of modern technology not only provides comfort but also makes the processes easier and efficient. There have been a lot of software, apps, platforms and systems developed in the healthcare industry related to data management, billing, tracking etc. These Hospitals, clinics, diagnostic centers, pharmaceutical companies etc., are tending to adopt the latest possible healthcare technology to get their work done.
Most of the patients prefer a hospital with hi-tech amenities and professionals of course, and opt for them to get their treatments done. The impact of having the high end technical facilities attracts the patients or their concerned persons to opt or suggest the name of such healthcare providers where they can get an extra mile of comfort and convenience. Underestimating such things may make you stand down in their lists.
Being in the times where people prioritize the latest methods and technologies either it be in manufacturing, infrastructure, equipment, billing, data collection etc., there is a need for the healthcare providers to get upgraded. Let us discuss some of the latest and modern healthcare technologies that are available in the market which will elevate the convenience levels of patients and their concerned persons.Read More
Posted on 2019-06-10 at 10:00 PM 0 3
A lot of healthcare providers do not understand the need for marketing and most of them are not even aware of the results of it. It is likely that you will hear the most popular answer that “We have a set brand!” “We will get linked through reference!” We have enough contacts to get noticed!” But the fact is that these ways may take a lot of time for you to reach the audience (patients here in terms of healthcare) through contacts or reference and create your brand. There has to be a result-oriented marketing strategy involved and carried out in its specific way to achieve such goals in a speedy manner saving your time.
Here we will be discussing the importance of healthcare marketing that will help your healthcare brand evolve and emerge and why healthcare marketing is not being preferred by most of us?
The relation between marketing and the healthcare brand:
Marketing is the key to reach out to the concerned audience through a formal yet attractive way. The essence of marketing is that it creates your image and represents your services and highlight your pros. This is the best way to get noticed among the people looking for similar stuff. As healthcare comprehensively lacks resources to provide complete information about your healthcare facilities, marketing will help you take that one extra step. If you get noticed by the audience, it increases the chances of your getting opted and recommended to the people in need. Marketing makes you appear in people’s search list around and far away from you.
Being popular vs. being prior!
Many healthcare providers have a myth that they are well-known to the people. Whereas most of them are only referred to as landmarks or people may know that there’s a clinic around them. But this does not imply that you will be their priority to get consulted. We know many healthcare providers but we choose only one from them to get our treatment or any other services. This implies that being famous is way different than being in the priority list of the patients.
Healthcare providers may not be aware of the benefits of marketing or may have many thoughts regarding the combination of marketing and healthcare.
Let us assume, there exist ten local clinics in a particular region. Many of the people living around and sometimes even beside the clinic may know it but do not consider it when they need such services. This is because they just know there exists a clinic. But what about the products and services they offer? To get the audience familiar with these things and educate them about the particular product and service, you need to provide them with appropriate sources. This is when the marketing sector has to step in. Because you need a creative and professional brain to emphasize your product and service details effectively and also in an eye-catching way.
Once the marketing of your product or service or healthcare unit is carried out, your healthcare brand will be noticed by the people and it increases the chances of diverging the audience to opt for your services.Read More
Posted on 2019-06-14 at 10:00 PM 0 1
A person’s character is reflected in the way how he treats others. Similarly, in every field and profession, if you got to be in the business for the long term, you need to treat your clients in the right manner. But when it comes to healthcare, it becomes more challenging. You need to touch the patient in a warm as well as in a confident manner. This case is not just limited to the patients. You will also be responsible to take care of their attendants. Taking care doesn’t mean baby-feeding them, but it means receiving them in a way that they get the care and support along with your healthcare services.
No one prefers a doctor who just provides a prescription by just listening to symptoms and trashing them out. Apart from curing and providing effective medication, a doctor and the hospital staff has to provide the appropriate help, care, and support to the patients. All thanks to the internet which is making decreasing the distances to reach the audiences. You need not knock every door to win people’s trust and get them to choose your services.
Here we are going to discuss some of the ways which can be followed to improve the patient experience with the involvement of the internet. The methods are easy to adopt and carried out on an individual level. This will help your hospital to get marketed in terms of patient experience and create a strong brand image.Read More